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Retail Brand Executive Job in

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Job ID:

143972

Location:

Essex 

Category:

Sales

Salary:

£24,000.00 per year
col-narrow-right 

Job Views:

2

Posted:

29/03/2019
col-wide 

Job Description:

RETAIL BRAND EXECUTIVE

Salary: upto £24,000, plus bonus and benefits

This is an exciting opportunity for an experienced Brand Executive to establish their career within a growing health & lifestyle brand.

JOB PURPOSE

The Retail Brand Executive role will support brand and product development, sales and marketing activities designed to grow market reach and revenue. You will work across a portfolio of retail brands. You will work closely with internal professionals and external agencies to bring new products to market, develop and build brands, and deliver exceptional marketing that attracts new and retains existing customers.

You will use your retail marketing knowledge and experience to attract, engage and convert online and in-store customers. Working with the brand, sales and marketing managers you will support the delivery of cost-effective, result-focused, integrated campaigns, promotions and in-store communications (POS). This will be done by connecting with our target audiences using the full marketing channel mix, from mass brand awareness to highly targeted direct marketing focused on conversion. You will support the delivery of the retail brands strategies under the leadership of the Brand Manager and the Directors of the business.

You will have knowledge of digital-marketing and how these channels work together to drive brand awareness and sales conversions. You will be interested in developing customer communities and creating new products that meet customer needs.

MAIN RESPONSIBILITIES AND DUTIES:

  • Work under the leadership of the Brand Manager and the Directors of the business to help deliver the retail brand, sales and marketing objectives and goals.
  • Maintain social media accounts for brands, respond to customer enquiries and identify ways to grow social communities and engagement.
  • Create content plans, develop content (including some graphics and copy) and use the content across channels to meet the campaigns objectives.
  • Use the CMS to keep the websites up to date with current and relevant content.
  • Research, plan and organise events and exhibitions.
  • Support the development of online communities and members' areas.
  • Review packaging updates; prepare packaging artwork briefs, coordinate the creation with design agencies and proof packaging artwork.
  • Manage the weekly new product development (NPD) team meetings, and coordinate product sampling.
  • Prepare NPD briefing documentation and co-ordinate with suppliers.
  • Coordinate the internal and external (e.g. Superdrug) brand assets, ensuring correct messaging and imagery, and update with NPD.
  • Liaise with design resources to ensure assets are readily updated and available.
  • Develop and manage all point of sale (POS).
  • Assist with research and preparation for business opportunities, presentations and pitches.
  • Maintain an up-to-date awareness of industry trends and competitor activities, undertake market and customer research (e.g. market size, channels to market, customer needs, product feedback, etc), use this intelligence to inform brand and product development, future campaigns and messaging.

CRITICAL FACTORS:

  • Minimum of 2 years' marketing/brand experience and understanding of retail marketing.
  • A relevant degree qualification.
  • Knowledge of brand development, marketing promotion and sales methods, practices and techniques.
  • Sound understanding of marketing principles and how to apply them day-to-day.
  • Good knowledge of social media channels (Facebook, Twitter, YouTube, Pinterest, Instagram).
  • Experience in content creation, social media moderation, reporting, scheduling, and building online communities.
  • Continually drive for results and highest quality standards.
  • Ability to multi-task and prioritise work.
  • Great organisational and time management skills with a strong attention to detail.
  • Skilled in using website content management systems such as WordPress.
  • Must possess good verbal and written communication skills.
  • Be proactive, reliable, responsible and accurate with an attention to detail.
  • Creative flair for generating new ideas and initiatives.
  • Work well as part of a team.
Company Info
M-Cube Recruitment Limited

Company Profile



Company Info

M-Cube Recruitment Limited

Phone:
Web Site:

Retail Brand Executive

col-narrow-left 

Job ID:

143972

Location:

Essex 

Category:

Sales

Salary:

£24,000.00 per year
col-narrow-right 

Job Views:

2

Posted:

29/03/2019
col-wide 

Job Description:

RETAIL BRAND EXECUTIVE

Salary: upto £24,000, plus bonus and benefits

This is an exciting opportunity for an experienced Brand Executive to establish their career within a growing health & lifestyle brand.

JOB PURPOSE

The Retail Brand Executive role will support brand and product development, sales and marketing activities designed to grow market reach and revenue. You will work across a portfolio of retail brands. You will work closely with internal professionals and external agencies to bring new products to market, develop and build brands, and deliver exceptional marketing that attracts new and retains existing customers.

You will use your retail marketing knowledge and experience to attract, engage and convert online and in-store customers. Working with the brand, sales and marketing managers you will support the delivery of cost-effective, result-focused, integrated campaigns, promotions and in-store communications (POS). This will be done by connecting with our target audiences using the full marketing channel mix, from mass brand awareness to highly targeted direct marketing focused on conversion. You will support the delivery of the retail brands strategies under the leadership of the Brand Manager and the Directors of the business.

You will have knowledge of digital-marketing and how these channels work together to drive brand awareness and sales conversions. You will be interested in developing customer communities and creating new products that meet customer needs.

MAIN RESPONSIBILITIES AND DUTIES:

  • Work under the leadership of the Brand Manager and the Directors of the business to help deliver the retail brand, sales and marketing objectives and goals.
  • Maintain social media accounts for brands, respond to customer enquiries and identify ways to grow social communities and engagement.
  • Create content plans, develop content (including some graphics and copy) and use the content across channels to meet the campaigns objectives.
  • Use the CMS to keep the websites up to date with current and relevant content.
  • Research, plan and organise events and exhibitions.
  • Support the development of online communities and members' areas.
  • Review packaging updates; prepare packaging artwork briefs, coordinate the creation with design agencies and proof packaging artwork.
  • Manage the weekly new product development (NPD) team meetings, and coordinate product sampling.
  • Prepare NPD briefing documentation and co-ordinate with suppliers.
  • Coordinate the internal and external (e.g. Superdrug) brand assets, ensuring correct messaging and imagery, and update with NPD.
  • Liaise with design resources to ensure assets are readily updated and available.
  • Develop and manage all point of sale (POS).
  • Assist with research and preparation for business opportunities, presentations and pitches.
  • Maintain an up-to-date awareness of industry trends and competitor activities, undertake market and customer research (e.g. market size, channels to market, customer needs, product feedback, etc), use this intelligence to inform brand and product development, future campaigns and messaging.

CRITICAL FACTORS:

  • Minimum of 2 years' marketing/brand experience and understanding of retail marketing.
  • A relevant degree qualification.
  • Knowledge of brand development, marketing promotion and sales methods, practices and techniques.
  • Sound understanding of marketing principles and how to apply them day-to-day.
  • Good knowledge of social media channels (Facebook, Twitter, YouTube, Pinterest, Instagram).
  • Experience in content creation, social media moderation, reporting, scheduling, and building online communities.
  • Continually drive for results and highest quality standards.
  • Ability to multi-task and prioritise work.
  • Great organisational and time management skills with a strong attention to detail.
  • Skilled in using website content management systems such as WordPress.
  • Must possess good verbal and written communication skills.
  • Be proactive, reliable, responsible and accurate with an attention to detail.
  • Creative flair for generating new ideas and initiatives.
  • Work well as part of a team.